News and Resources

Interesting information about New Media

Title Publisher  Dated Added
Size (Kb)
Microsoft, Yahoo! Change Search Landscape
Microsoft
30/07/09
 
Short pre-roll and overlay most effective web video advertising
Digital Media
28/07/09
 
IAB Sets Some Standards For Social Ads
TechCrunch
19/05/09
 
IAB Reports Internet Advertising Grew 10% Last Year - Outpacing TV
TechCrunch
31/03/09
 
Everything you always wanted to know about Google  TechCrunch
02/02/09   
More consumers click on 'print' for online coupon savings USA Today  15/12/08
 
Nielsen: Text Marketing on Rise
AdWeek
11/12/08   
Expanding the Mobile Web
MIT Technology Review
11/12/08  
Online radio booms continues
The Guardian
11/12/08  
Advertising on Mobile Phones Getting Through
Mitchells Newsletter
05/12/08   26Kb
Survey: Youth Are Willing Companions to Online Advertisers
ClickZ  21/11/08  
New Zealand Online Marekt Update for Q3 2008
PWC & IAB
20/11/08  238Kb 
Display Ads More Effective Than Serach, Study Claims Mitchells Newsletter 24/10/08  24.05Kb
Half of U.S. Mobile Phone Users Turn to Their Devices for Entertainment Cellular News 03/10/08  
The Lay of the Media Landscape Carat NZ 27/08/08  
Social Networking - How to use it as a marketing tool Carat NZ 27/08/08  
Shortcode and Simple Mobile Marketing Magazine 02/07/08  
Cases Studies of Mobile Integration and Online Games MediaWorks Interactive
24/06/08 191Kb
Glossary of Interent & Web Jargon UC Berkeley Library 12/06/08  
The Shortcomings of tracking web traffic with Neilsens CNet 12/06/08  
Cell phones more important than wallets: survey CNet 12/06/08  
Search engine optimisation Guardian UK 12/06/08  
Cutting Costs with Online Coupon Sites Business Week 8/05/08  
High Cost of Mobile Internet the only Deterrent Mitchells Newsletter 30/04/08 383Kb
Mobile ads start to get traction CNet 30/04/08  
Google sees surge in Web use on hot mobile phones CNet 30/04/08  
Global Shoppers In Line to Shop Online: Virtual Shopping a Virtual Reality Around the World Nielsen
30/04/08
 
And the winner of the YouTube viral election is ... Guardian UK
 13/4/08  
It's true we're hooked on mobiles Guardian UK 13/4/08
 
TiVo and YouTube to Deliver Web Video to TV
NY Times
13/4/08
 
 

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