MediaWorks will launch a ‘plus one’ version of popular entertainment channel FOUR on the Freeview and SKY platforms next month. The new channel will be an exact duplicate of FOUR, broadcast an hour later.
MediaWorks TV CEO, Paul Maher says the channel provides more choice and flexibility for viewers, and increased reach for advertisers.
“With FOUR Plus1 added to the existing TV3 Plus 1 channel and the 3NOW Video On Demand service, our viewers will have more options for watching their favourite TV3 and FOUR shows than ever before,” he says.
“Adding a plus one channel will also boost FOUR’s audience numbers, delivering increased value for our clients.”
Plus one channels have been shown to significantly increase overall audience share, locally and internationally. So far in 2014, TV3 Plus1 has contributed 8% to TV3’s primetime share of the key 25-54 year old audience. A similar boost is expected for FOUR following the launch of FOUR Plus 1.
Launched in 2011, FOUR is the fourth most significant TV channel in the New Zealand market, a popular entertainment channel aimed at 18-49 year-olds. Its schedule includes hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model and Glee, plus a range of blockbuster and classic movies. FOUR was named Media Brand of the Year at the 2012 CAANZ Media Awards.
MediaWorks is promising a big winter on FOUR, including premiere seasons of The Witches of East End, Bad Teacher, and Robin Williams and Sarah Michelle Gellar comedy Crazy Ones, plus all new episodes of favourites Face-Off, Family Guy, Community and Top Chef.
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