Television advertising is without question the most influential and compelling form of commercial communication available to advertisers on both a national and regional basis.
When you examine television in media comparison terms, it's clearly the medium of choice for many, if not most marketing and advertising situations.
Television has enjoyed a long history of message delivery and communication efficacy. It has proven time and time again that TV can be relied upon to achieve an advertiser's communication objective and contribute to the achievement of associated business, marketing and sales goals. Advertisers choose TV as their medium of choice for a host of compelling reasons. Unlike other mediums in New Zealand, television possesses a multitude of strengths and benefits that set it apart as the most persuasive communication vehicle available.
TV3 offers New Zealand's leading News and Current Affairs throughout the day, a unique breakfast show, daytime properties that efficiently and effectively target the household shopper.
TV3's local content has increased enormously with the success of Outrageous Fortune, New Zealand's Next Top Model, Target, and The Almighty Johnsons. 2007 had seen the RWC07 screened live and uninterrupted on TV3, along with a host of niche sporting properties including A1GP (World Cup of Motorsport). In 2008 The V8 Supercars come to TV3 for the first time, including the inaugural Hamilton street race and Bathurst, and in September and October 2011, TV3 will screen a number of major RWC2011 matches free to air.
FOUR is the newest MediaWorks TV channel, targetting the 18-49 market, with a strong focus on entertainment. FOUR hosts a number of top international shows such as America's Next Top Model, The Simpsons, The Biggest Loser, and Top Chef, and also consists of strong childrens programming in both early morning and afternoon.
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