Audio for Brands
Welcome to our 'takeaways' from the Marketing Association - Brand Summit! As principal sponsors we were proud to be part of a day filled with inspiration and provocative thinking.
RBA CEO, Al Jamison took to the stage with a panel of audio experts to discuss the place of ‘Audio for Brands’, how we should be using it, what makes it unique and where brands go right! The panel didn't disappoint; with real world (award winning) examples, insight into the life of a radio host and more. We've taken the juiciest takeaways and condensed them into bite-sized reels, so you can savour the delicious tidbits on Audio whenever you like.
The Audio Ecosystem
Intro to the panel & the breadth of Audio
00:00 / 02:33
Fans vs Listeners
The community & a look into award winning Skinny campaign!
00:00 / 08:34
The Power of Sonics
How audio sparks memory & emotion
00:00 / 09:54
