Ratecard - MediaWorks Interactive

TV On Demand

VIDEO ON DEMANDDetailsCPMDetail
Ad selector - Run of Network15" TVC$190Will incur development fee
Ad selector - Targeted15" TVC$240Will incur development fee
Flyover + Pause - Targeted - DESKTOP ONLYCreative is displayed after show start & when pause is actioned$130Will incur development fee
Mid-Stream Ad Break - Run of Network15" TVC$110 
Mid-Stream Ad Break - Run of Network30" TVC$120 
Mid-Stream Ad Break - Run of Network45" TVC$170 
Mid-Stream Ad Break - Run of Network60" TVC$205 
Mid-Stream Ad Break - Targeted15" TVC$140 
Mid-Stream Ad Break - Targeted30" TVC$165 
Mid-Stream Ad Break - Targeted45" TVC$250 
Mid-Stream Ad Break - Targeted60" TVC$310 
Pre + mid 15" - Targetedadbreak 1$175 
Pre + mid 30" - Targetedadbreak 1$205 
Pre + mid 15" - Run of Networkadbreak 1$145 
Pre + mid 30" - Run of Networkadbreak 1$160 
Pause on Demand - Run of NetworkCreative is displayed when pause is actioned$95Will incur development fee
Pause on Demand - TargetedCreative is displayed when pause is actioned$120Will incur development fee
Show sponsorship billboard5" or 10" TVC$135 
Ad selector – Run of Network30" TVC$225Will incur development fee
Ad selector – Targeted30” TVC $290Will incur development fee
3NEWS 15" pre-roll & bannerCPMest. Streams (per week)est. Viewers (per week)
3News - Run of Site$70180,000 100,000
Sport$8091,000 55,000
Entertainment$8013,0004,000
NZ News$8038,00025,000
World$8015,0009,500
Politics$804,000 2,800
Business$801,5001,000
Lifestyle$80300224
Technology$801000650
Weather$8015080
Programme - Campbell Live$8010,0007,000
Live Stream - 3news Live Stream$807,0004,000
VOD on Radio 15” pre-roll & bannerCPMest. Streams (per week)est. Viewers (per week)
The Edge - Run of Site$8020,00012,000
Mai FM - Run of Site$804,6002,600
The Rock - Run of Site$805,5003,700
George FM - Run of Site$801,000879
RadioLIVE - Run of Site$802,0001,000
MORE FM - Run of Site$8015001000
The Edge - Pause on Demand$703,000 
The Rock - Pause on Demand$703,000 

Display

DISPLAYAd TypeCPMest. Impressions (per week)est. Browsers (per week)
Run of NetworkBanner, island$123,040,0001,300,000
3News - Run of site $151,000,000813,177
Sport $15252,000 164,000
Video SectionIsland only$15190,00050,000
NZ News (formerly National) $15219,000191,000
Entertainment $15125,000114,000
World $15228,000170,000
Politics $1553,00046,000
Campbell Live $1593,00079,448
Business $1520,00017,256
Weather $1512,80010,000
TV3Island (inc. homepage)$20322,000243,000
TV3Banner - (inc. homepage)$20322,000243,000
TV3 OnDemandBanner - homepage only$2095,00077,000
The Edge $20637,000393,211
The Rock $20300,000219,000
FOURIsland (inc. homepage)$2050,00036,353
FOURBanner (inc. homepage)$2050,00036,353
FOUR OnDemandBanner - homepage only$2010,0006,948
FOUR Kids $2025,00016,699
Under The RadarLarge banner 940 x 200 and island only$20106,00018,000
MORE FMRegional opportunities available too$2098,00067,653
Mai FM $20130,00091,817
George FM $2080,00057,099
RadioLIVE $2086,00058,000
The Breeze $2051,00032,811
The Sound $2036,00024,147
Kiwi FM $205,0002,627
LiveSPORT $207,0002,500
NZ Sport $202,0001,000
Super Island/Video Island - 3News Run of Site * minimum spend $3000 $24 1,000,000 813,177
Super Island/Video Island - Targeted Sites * minimum spend $3000 $32  
Super Island/Video Island - Run of Network * minimum spend $3000 $18 3,040,000 1,300,000
Video Extender - 3News Run of Site * minimum spend $3000 $30 1,000,000 813,177
Video Extender - Targeted Sites * minimum spend $3000 $40  
Video Extender - Run of Network * minimum spend $3000 $24 3,040,000 1,300,000

Studio TXTs

STUDIO TXTsest. Texts (per month)$ Rate (per month)est. Texts (per week)$ Rate (per week)
50 character bounce back, directly back to the users phone    
The Edge10,000$4,0002,500$1,250
George FM7,000$2,8001,750$875
The Rock7,500$3,0081,880 $940
MORE FM - all markets12,000 $4,8003,000$1,500
MORE FM - Auckland & Northland6,000 $2,4001,500 $750
MORE FM - Canterbury, Nelson & Marlborough6,000 $2,4001,500 $750
MORE FM - Other regions (available upon request)    
Mai FM - National1,750 $704440$220
Mai FM - Auckland1,250$496310 $155
RadioLIVE2,000$800500$250
The Breeze600$240150 $75
Kiwi FM40 $3010$5
The Sound66025016076

TXT Integration

TXT IntegrationTXT $ Rate (per mth)MMS $ Rate (per mth)
TV National – FOUR or TV3$1,000$2,000
Radio National$1,000 $2,000
Radio – One region: Auckland, Wellington, Waikato, Dunedin or Christchurch$500 $1,000
Radio – One region: all other regions$250 $500

TXT 520

TXT 520$Rate (per mth)$Rate (per year)
TXT 520 (Radio brands) without MMS: Keyword of choice (subject to availability) & 160 character bounce back. TV $POA$250 (p/keyword per mth)$2,500 (p/keyword per year)
TXT 520 (Radio brands) with MMS: video, audio, image media bounce back to supported handsets. TV $POA$500 (p/keyword per mth$5,000 (p/keyword per year)

SMARTPHONES

AppsAd UnitDetailCPMEst. Imressions (per week)
3News Mobile AppMini Banner320 x 50$20200,000
 Interactive Takeover - Popup320 x 480$8016,000
The Edge Mobile AppMini Banner320 x 50$20261,000
 Interactive Takeover - Popup320 x 480$8021,000
 Video on Demand - Pre-roll15" pre-roll (MP4)$805,300
 Radio Listen LIVE Online15" audio pre-roll (MP3)$5050,000
The Rock Mobile AppMini Banner320 x 50$20150,000
 Interactive Takeover - Popup320 x 480$8012,000
 Video on Demand - Pre-roll15" pre-roll (MP4)$802,000
 Radio Listen LIVE Online15" audio pre-roll (MP3)$5018,000
Mai FM Mobile AppMini Banner320 x 50$2055,000
 Interactive Takeover - Popup320 x 480$804,400
 Radio Listen LIVE Online15" audio pre-roll (MP3)$5017,000
The Sound Mobile AppMini Banner320 x 50$206,400
 Interactive Takeover - Popup320 x 480 or 300 x 250$80512
 Radio Listen LIVE Online15" audio pre-roll (MP3)$505,300
More FM Mobile AppMini Banner320 x 50$2012,500
 Interactive Takeover - Popup320 x 480 or 300 x 250$801,000
 Radio Listen LIVE Online15" audio pre-roll (MP3)$507,000
George FM Mobile AppMini Banner320 x 50$2022,000
 Interactive Takeover - Popup320 x 480 or 300 x 250$801,760
 Radio Listen LIVE Online15" audio pre-roll (MP3)$5020,000
The Breeze Mobile AppMini Banner320x50$203,200
 Interactive Takeover - Popup320x480$80256
 Radio Listen LIVE Online15" audio pre-roll (MP3)$503,000

iPAD

iPADDetailCPMest. Impressions (per week)
3News iPad - mini island240 x 200 $20180,000
3News iPad - pop up700 x 400 px - we can convert your video to play inside this ad unit ($POA)$808,000
3News iPad - video player popup700 x 400 px (JPG, GIF or Animated GIF)$505,000

E-letters

eLETTERSIssue DayDetailCPMDatabase (updated weekly)
The Edge - 300 x 250MondayFull database only$20124,300
FOUR - 300 x 250Thursday, fortnightlyFull database only$2067,866
The Rock - 300 x 250Monthly - issue day may varyFull database only$2068,753
MORE FM - 300 x 250Wednesday, weekly, NationalFull database only$2052,841
MORE FM - 300 x 250Wednesday, weekly, Auckland onlyFull database only$2014,000
Mai FM - 300 x 250Wednesday, fortnightlyFull database only$2050,786
TV3 - 300 x 250Monthly (first full week of month - Thurs)Full database only$2060,287
Under The Radar - News - 300 x 250Fortnightly - approx 1st and 15th of monthFull database only$2031,900
Under The Radar - Gigs - 300 x 250TuesdayFull database only$2021,400
3News - 300 x 250Monday to Friday - one advertiser per weekFull database only$2028,671
The Breeze - 300 x 250Thursday, weekly, NationalFull database only$2022,765
The Sound - 300 x 250Monthly (first Wednesday)Full database only$2012,541
George FM - 300 x 250ThursdayFull database only$2010,484
Content in eLetter (all brands)By negotiation with Account ManagerFull database only$35as above for brand
Solus eLetter (all brands)By negotiation with Account ManagerFull database only$250as above for brand

Radio - Listen Online

RADIO LISTEN LIVE ONLINE15" audio prerollCPMest. Streams (per week)
The EdgeStudio webcam, listen online, message studio, island$5032,000
RadioLIVE (includes LiveSPORT)Listen online, latest news bulletin, in-player banner$5013,000
MaiFMListen online, island$509,000
George FMLatest news, latest tracks, message studio, listen online, island$5016,500
The RockStudio webcam, listen online, chat, island$5022,000
MORE FMRegional options available, chat, island$5011,500
The BreezeRegional options available, in-player banner$5011,000
The SoundListen online, island$5012,600
KiwiFMListen online, in-player banner$50865

Premium Products

PriceName
POAPopup Takeover
POAExpanding Header
POAPage Slide
POABackground Takeovers - * one product per takeover
POASide Expansion
POASite Shake
POAPush Down
POASide Ads
POAAnimated Overlays

Additional Fees


ADDITIONAL FEESAd Rate
Time/Day Specific+25% to ad rate
Targeting (Gender, Age, Region)+25% to ad rate (rate is compounding for more than one targeting option)

For technical queries and submission of creative, please send through to the team at: PHenning@mediaworks.co.nz | HRazavi@mediaworks.co.nz


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