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Media Release 2016

Thursday, 01 September, 2016

MEDIAWORKS AND VEVO PARTNER TO BECOME LARGEST SUPPLIER OF ONLINE VIDEO CONTENT IN NEW ZEALAND

MediaWorks has today announced a partnership with music and entertainment content platform Vevo to become their exclusive premium video sales partner in New Zealand.

The partnership will see MediaWorks, as part of their focus on digital content, become the largest supplier of professionally produced, premium online video content in New Zealand with a combined total of more than 50 million monthly video streams. The new content figures means MediaWorks will reach more New Zealanders with online video content than any other local publisher.

MediaWorks will utilise its sales teams to exclusively bring Vevo opportunities to advertisers, providing the ability to reach Vevo viewers on mobile, tablet, desktop and connected TV. The platform will allow demographic and contextual targeting, sponsorship opportunities and exclusive access to new music premiere releases.

"This partnership provides fantastic opportunities for both parties, developing on MediaWorks’ and Vevo’s existing offering of premium music and entertainment content,” says Glen Kyne, Acting Chief Commercial Officer at MediaWorks.

“Our partnership will allow us to reach more New Zealanders than ever before, and be the prime location for any advertiser looking to purchase premium digital content and connect to engaged audiences.”

Recent Roy Morgan research shows 83% of Kiwis now access one or more types of content on demand, with the New Zealand consumer increasingly connected and spending more time consuming digital video than ever before - in a country where over three in four people have a smartphone.

"We're excited to partner with Media Works and having a partner on the ground will extend the reach of Vevo as we look to drive new growth opportunities in New Zealand,” said Nic Jones, Chief Revenue Officer, Vevo. “The digital advertising outlook for New Zealand is poised for continuing double-digit growth over the next five years and this collaboration will allow us to capitalise on the ever increasing demand for music videos in the local market.”

In July 2016, New Zealanders watched more than 50 million streams, or 258 years, of music video content via Vevo.


2016 Media Releases

MediaWorks has today announced that MediaWorks Board Director, Jack Matthews will be appointed as Chairman at the end of September. more

Monday, 29 August, 2016

KERIKERI GETS THE SOUND

MediaWorks is pleased to announce The Sound will be hitting Kerikeri airwaves on September 2, giving locals the opportunity to tune in to New Zealand’s number one music station for all people 25-54*. more

Last night’s nail-biting The Block NZ: Girls vs Boys season finale saw TV3 win Sunday night across all four key demographics (18-39, 18-49, 25-54 and Household Shoppers with Kids 0-14), with a 13 rating and 37.4 share in TV3’s key target demographic of 25-54. The episode also built from last year’s The Block NZ: Villa Wars finale by 1.5 share (from 35.9 to 37.4). more

Sam Cable and Emmett Vallender have been crowned the 2016 winners of The Block NZ: Girls Vs Boys, taking home an amazing $480,000 after a dramatic auction held in central Auckland tonight – and televised LIVE on TV3. more

Rove McManus will be hosting an episode of TV3’s popular comedy panel show 7 Days which will be broadcast on Friday 26 August, 9.30pm on TV3. more

MediaWorks Radio is the number one network nationwide, with 2,149,800 listeners tuning in every week across its nine radio brands. In the top 13 major markets, MediaWorks Radio achieved its highest ever figure - growing its total audience to 1,695,000*. more

Block-a-holics rejoice. The chance to visit The Block NZ finished houses for 2016 is near. MediaWorks TEG Live is delighted to announce once again there are two great ways for fans to get a peek inside the finished townhouses for 2016 – the popular free Open Homes event and the ticketed Exclusive Preview Tours. more

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