Friday, 22 January, 2016
THE EDGE GETS NEW LOOK
The Edge, New Zealand’s leading cross-platform entertainment outlet, has just hit refresh with their biggest rebrand in 20 years.
The brand new look transforms New Zealand’s number one radio station*, TV channel, app and popular website into a larger-than-life, destination entertainment brand.
A new logo will now unify all platforms under The Edge umbrella. The new streamlined graphics have an electric colour and design palette that interrupts the norm and connects with The Edge audience. Plus, new onscreen technology has been introduced to incorporate social media, giving viewers an enriched interactive experience.
The intention is a look that is simple and cohesive with a healthy dose of The Edge attitude.
“One of the great things about this exciting project is that is cements the fact that The Edge is not a radio station, not a TV channel, not a website. The Edge is an entertainment brand. This rebrand is just the first step towards the amalgamation of our platforms. 2016 is going to be huge for The Edge, so watch this space!” says Ryan Rathbone, The Edge Network Content Director.
The Edge will continue to connect with audiences by aligning with the biggest artists in the world; playing all the hits; and strengthening talent in the local market.
“The 2016 launch of a brand new Edge is the culmination of our teams’ hard work and dedication to understand what our audience want and makes them tick. It has been a period of full immersion with a content and brand strategy that we know will ensure dominance of the entertainment format with large, engaged audiences who love The Edge to bits,” says Katie Mills, MediaWorks Head of Marketing.
Check out the sizzle reel here: http://www.theedge.co.nz/Events/TheEdge20.aspx
*TNS New Zealand National Commercial Radio Survey 2015/2.
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