Wednesday, 01 April, 2015
AMP ANNOUNCES PARTNERSHIP WITH MEDIAWORKS’ GROUND BREAKING BREAKFAST SHOW, PAUL HENRY
Leading life insurer and retirement savings provider AMP is excited to announce that it is the exclusive broadcast partner for MediaWorks’ new programme Paul Henry which launches on 7 April.
The highly anticipated Paul Henry breakfast show will be broadcast weekday mornings from 6am-9am and is an international first with simultaneous broadcasting across TV, radio, the internet and live streaming to mobile devices. Paul will be joined daily by co-hosts Hilary Barry, Jim Kayes and Perlina Lau.
Jack Regan, Managing Director of AMP New Zealand says: “We’re excited about being involved with such an innovative show which we expect will quickly become an essential part of Kiwis’ everyday life. Being a trusted friend of customers is something AMP has been doing for 161 years in NZ so it’s a privilege for us to partner with Paul, Hilary and the team as they bring the best of news and issues to New Zealanders every day.”
Commenting on the partnership, host Paul Henry says: “There are some pretty cool things about AMP and I’m expecting you think you know all of them - but you’re wrong. There’s one very cool thing about AMP that I know – they are in partnership with a state of the art new programme which starts on 7 April. Is it television? No, but it’s on television. Is it radio? No, but it’s on radio. Is it online? You bet it is. We will be everywhere together from April 7 – it’s great to have AMP on board for the ride!”
The show will change the face of morning news and current affairs programmes and will be focused on news, entertainment, sport and the weather. As the broadcast partner, AMP’s logo will appear on all advertising for the show on RadioLIVE, TV3, mobile devices and the internet.