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Media Release 2016

Friday, 22 July, 2016

MEDIAWORKS RADIO NUMBER ONE NETWORK NATIONWIDE WITH 2,149,800 LISTENERS MORE THAN 1.4 MILLION LISTENERS IN BREAKFAST RADIO

MediaWorks Radio is the number one network nationwide, with 2,149,800 listeners tuning in every week across its nine radio brands.  In the top 13 major markets, MediaWorks Radio achieved its highest ever figure - growing its total audience to 1,695,000*.

MediaWorks Radio cemented its breakfast domination across the country with 1,449,300 listeners and 51.3%** of the total audience in the critical 6-9am timeslot.  Major Market breakfast growth matched this, increasing MediaWorks audience share to 51.4%** and gaining 44,900 new listeners to 1,141,100*.

 

Across New Zealand, a huge performance in the key commercial demographic of listeners aged 25-54 was also achieved with a network share of 56.3%***, more than 23 percentage points ahead of MediaWorks’ nearest competitor.  In total audience across the country, MediaWorks stations have 51.8%** of the audience – more than 14 percentage points ahead of its nearest competitor. 

 

The results also show MediaWorks Radio is number one in both share and total audience in all key commercial demographics: 10+, 18-39, 25-54 and Household Shoppers.  In the key commercial demographic of 25-54***, MediaWorks has the most popular four stations nationwide: The Sound, The Rock, More FM and The Edge. 

 

The Edge has retained its position as New Zealand’s most popular station hitting 662,700 listeners, with More FM the second most popular music station, attracting 497,600 listeners. 

 

Paul Henry on RadioLIVE has matched its success on television with growth in Major Market share and audience to a new high of 125,600 listeners per week*, while in Total New Zealand audience, the show attracts 160,000 weekly listeners.  In afternoons, Drive with Duncan Garner, grew Major Market share and audience by a staggering 16,300 per week*.

 

Mai FM is New Zealand’s number one Hip Hop & RnB station, and Auckland’s number one music station** – led by Auckland’s most popular music breakfast, drive and night shows**.

 

The Sound confirmed its position as the number one station in its target demographic of listeners aged 45-64^ as well as 25-54***. 

 

The Rock, George FM and The Breeze delivered strong results across a number of key demographics, while Magic demonstrated continuous growth.

 

Leon Wratt, Group Content Director – Music, MediaWorks Radio said:

 

“We are absolutely thrilled with the results.  The first Total New Zealand survey has demonstrated MediaWorks’ unquestionable dominance in the radio market with 2,149,800 listeners.”

 

“Across the MediaWorks network our stations and presenters have once again delivered stellar results and some of our best audience figures to date.  A massive congratulations to all our teams for their on-going efforts.”


2016 Media Releases

Block-a-holics rejoice. The chance to visit The Block NZ finished houses for 2016 is near. MediaWorks TEG Live is delighted to announce once again there are two great ways for fans to get a peek inside the finished townhouses for 2016 – the popular free Open Homes event and the ticketed Exclusive Preview Tours. more

RadioLIVE Drive host Duncan Garner has set a challenge to Jono and Ben from The Rock’s Drive Home to step-up to the mic and try talk radio. The boys have accepted the dare, but counter-offered Duncan, insisting he swaps and covers their Rock Drive Home show. The swap will be next Thursday, July 7. more

Monday, 27 June, 2016

BRINGING MAGIC TO WHANGANUI

MediaWorks is pleased to announce Magic, New Zealand`s newest radio station, will be hitting the Wanganui airwaves on July 1, 2016. more

TV3’s stellar Friday night line-up is getting super served on July 1, with Kiwi professional boxing showcase event Big Bash Boxing screening LIVE and free-to-air at 9.30pm. more

Newshub is pleased to announce an upcoming daily digital video series, Newshub Explains, as part of Newshub’s on-going focus on digital news content. more

Friday, 03 June, 2016

MEDIAWORKS BUYS OUT SCOUT

MediaWorks has today announced it has concluded negotiations with Rachel Glucina for the purchase of Rachel's interest in the Joint Venture partnership of the Scout brand. more

Season five of The Block NZ premiered last night on TV3, eclipsing last season’s launch, with 616,200 New Zealanders* (56,800 more than season four) tuning in to see the four new teams of girls and boys battling it out for the best home on The Block. more

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