MediaWorks has announced a new extension of the Breeze, Breeze Classic, which will move onto FM frequencies currently occupied by Magic on 1 November.
The new member of the Breeze family will be dedicated to the era-defining classics. Queen, Fleetwood Mac, Abba and Elton John will take listeners back to moments when music meant everything, earning spots in the halls of fame. More than just nostalgia, Breeze Classic is a daily escape and a place to reconnect with the songs that time-stamp life moments. The station will be fronted by Magic personalities Mark McCarron, Mel Homer, John Markby, Murray Lindsay and Trudi Nelson.
Leon Wratt, MediaWorks’ Director of Content says the station’s evolution is driven by listener feedback.
Over the past year, we’ve been asking listeners what music they want. Some wanted a more classic hits playlist, while others wanted one that's more contemporary. So our solution is to launch Breeze Classic for those who love the classics from the late 60s, 70s and early 80s, while Breeze continues to play hits from the 80s, 90s and 2000s.
This move will see the Breeze as a master brand grow its audience, and with the two stations, effectively reach both a wider audience and more targeted demographics. Breeze Classic will launch with a national focus, while the Breeze’s extensive local presenters will continue to engage directly with the communities they live and breathe.
This is an exciting new chapter for the Breeze where we can deliver both listeners and advertisers more of what they want,” says Wratt. “The Breeze has always evolved with its listeners, and we’re confident this next era will continue to drive engaged, loyal communities across Aotearoa.
"Magic remains an important part of the station mix for MediaWorks and will move to rova, presented by Bob Gentil, and concentrate on playing the nostalgic hits of the 50s and 60s."
Breeze Classic will launch on FM radio across 25 frequencies nationwide and rova from 1 November.
For more information please contact: Kate Grant | 0274220079 | kate@saysowithus.com
About MediaWorks: MediaWorks is New Zealand's leading radio and outdoor media company with over 2.4 million weekly listeners and over 5,000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, Breeze, Breeze Classic, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova. MediaWorks brands and people are household names with local, highly engaged audiences. www.mediaworks.co.nz