Reporting to QMS Chief Sales Officer, Tim Murphy, Mr Gibb will lead the sales function of the Aotearoa out of home (OOH) business for QMS, overseeing sales strategy, client partnerships and revenue growth, as the business continues its transition of the MediaWorks OOH division to QMS.
Mr Gibb is one of Aotearoa’s most respected media and sales leaders, with more than 20 years’ experience across television, digital, magazines and out of home. He joins QMS from Sky New Zealand, where he was Head of Ad Sales and previously held senior roles at oOh!media, Adshel and Yahoo.
Mr Murphy said: “Ben is a significant hire for us – in every way. He’s one of the most respected operators in the New Zealand market and his experience, reputation and leadership will play a key role in building the QMS brand across our leading portfolio of assets including Auckland Transport’s four prized out of home concessions: vehicular based [transit] media, transport hubs, billboards and the newly appointed street furniture network.
“His deep understanding of both the OOH and media landscapes will be invaluable as we transform our offering, providing greater opportunities for our media agency partners and their clients to plan and buy across New Zealand’s #1 OOH network.”
Mr Gibb said: “I’m thrilled to be joining QMS at such an exciting time for the business. The transition of MediaWorks’ OOH division to QMS represents a huge opportunity to reimagine the OOH market, servicing our customers with innovative and effective solutions across New Zealand’s largest and most diverse OOH network.”
Mr Gibb’s appointment comes as QMS continues its integration of its Aotearoa OOH business under the QMS brand, following the company’s announcement earlier this year that will see MediaWorks strategically focus on its audio, digital and content businesses.
For more information, please contact:
Neil Shoebridge | SKMG
M: + 61 417 511 012 | E: neil@skmediagroup.com.au
Sam Somers | SKMG
M: + 61 415 678 026 | E: sam@skmediagroup.com.au
About QMS: QMS is a leading outdoor media company in Australia and Aotearoa, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customised data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture, transit and airport locations.