QMS NZ and MediaWorks are proud to announce they are officially live with the prestigious Auckland Transport (AT) street furniture concession, marking a significant milestone in its journey to reshape Aotearoa’s Out of Home (OOH) media sector. The successful handover of the coveted network to QMS cements its new position as the largest OOH operator across Aotearoa.
The new, long-term agreement includes exclusive rights to nearly 2,000 existing advertising panels across Tāmaki Makaurau’s street furniture network, which will integrate seamlessly with QMS’ existing portfolio of transit, transport hubs, and large format digital and static billboards.
QMS NZ Director, Adam Trevena, said:
We are thrilled to be officially live with the Auckland Transport street furniture network. The transition process has been exceptionally smooth, and I would like to thank all the teams involved for their outstanding work in ensuring a successful transition. This moment is not just about taking over assets; it's the beginning a new era of innovation, growth and public utility for OOH in Tāmaki Makaurau.
The immediate activation of the street furniture network is the first step in a transformative program that will elevate the network's capabilities, including investment into new digital technology across key locations, delivered with the operational expertise of QMS Australia. We are confident the investment in this network will deliver greater value for Auckland Transport, our advertising partners and the people of Tāmaki Makaurau.
Auckland Transport’s Head of Out of Home Media and Partnerships, Simon Soulsby, said:
This is an exciting milestone for our new out-of-home media partnership with QMS as the team begins managing our street furniture advertising network, after a smooth transition from our previous operator. We look forward to the opportunities this brings advertisers and the revenue returns that Aucklanders will benefit from.
QMS Chief Sales Officer, Tim Murphy, said:
The Auckland Transport street furniture concession is a true game-changer that re-shapes the way OOH will be planned and bought in New Zealand. Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.
For further information contact:
Neil Shoebridge | SKMG M: 0417 511 012 | E: neil@skmediagroup.com.au
Sam Somers | SKMG M: 0415 678 026 | E: sam@skmediagroup.com.au
About QMS: QMS is a leading outdoor media company in Australia and Aotearoa, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customised data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture, transit and airport locations.