MediaWorks delivers the 'Dosh'
It’s not every day a FinTech brand and a radio station move in together, but that is exactly what Dosh and The Edge did with their The Edge $50K Flatmate with Dosh campaign. Supported by Digital & Outdoor in a true multiplatform campaign, MediaWorks and The Edge took listeners from non-believers to converts for Dosh, creating an unforgettable campaign that allowed people to hear, see and engage with Dosh. Key achievements include:
- A 200% increase in app downloads
- No 1 in the New Zealand App Store for finance
- 551 flatmate applications