Mobility & outdoor media seasonality
Do we see any change to Outdoor audiences throughout the seasons? In short - no!
Research shows that all of the significant falls in mobility occur during COVID lockdowns. In times without lockdown, we see mobility hover around or above the baseline ( the baseline indicates normal levels of mobility). Outdoor media consumption is closely linked with mobility, because people see outdoor media ads as they move around.
Why is there no seasonality to mobility? Because most of the travel people do is not seasonal - as it occurs every day or week no matter the time of year.
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