Red Friday - The Warehouse

MediaWorks was charged with building awareness, anticipation and excitement.

Radio and TV were used to drive talkability and interest - with The Edge and Edge TV driving the campaign, as the ideal brand fit.

The challenge was to develop a campaign that would capture the attention of the Edge's predominantly 15-29 year old audience and make sure all Edge listeners and viewers knew all about Red Friday!

The Edge TV played a leading role in the campaign by bringing Red Friday to life in a series of announcer-fronted interstitials.

These helped communicate the messaging in an entertaining way, while also creating a sense of endorsement.

Radio and social channels were flooded with high frequency messaging leading up to the sale.

The creative execution resulted in activity well up on the previous year - proving to be a seamless and successful cross platform campaign for The Warehouse Red Friday.