Sleep Drops

The challenge for Kirsten Taylor, managing director of Sleep Drops, was - how best to launch a new product into a crowded pharmaceutical market place, with a small budget and still achieve big results.

Starting off small on one radio station, then building up advertising across different stations with different messaging; she found that radio was the #1 influencing factor in making Sleep Drops the #1 brand in New Zealand against all the big multi-million dollar supplement companies.

She was awarded WESTPAC Auckland Best of the Best Awards 2014 - Best Emerging Business – for the most successful, fastest launches of an ‘unknown’ brand into New Zealand retail in pharmacy history, because of radio.