TRESEMME 365 Project

After 6 months of the T365 project, TRESemmé identified the opportunity to create a two way conversation with their audience and widen campaign appeal by having a new influencer break sleep styling.

Partnering with The Edge allowed TRESemmé to reach more real NZ women, breaking their sleep styling habits across radio, social, digital and The Edge TV.

MediaWorks and TRESemmé teamed up using The Edge's 'The Workday of Awesome' show host Megan.

The Edge's partnership with the TRESemmé 365 project successfully broke the sleep styling habits of the women of New Zealand and increased audience engagement online.