Passionfruit crafts the world of Hop Pop
In 2022, Parkers Beverages were looking to launch a new probiotic beverage brand to market. Hop Pop. A unique soda wtih a unique story. And since every great yarns needs a good story teller, Passionfruit were up for the challenge.
Passionfruit provided a full brand service from initial meetings of ideation and discovery, to full brand design and lastly a multiplatform campaign that ran across Audio, Outdoor & Digital channels. Watch how Passionfruit brought the world of Hop Pop to life!