Welcome to MediaWorks Takeaways, where we bring you the latest trends and strategies to take your brand to the next level.
This edition is all about the Kiwi summer mindset – think sunshine, road trips, BBQs and good vibes. Kiwis are feeling more relaxed, more social, and more adventurous. They’re out and about, listening more, streaming more, and even planning big purchases for the year ahead.
Kiwi Summer Insights at a Glance
Relaxed & Social: Over half take 2+ weeks off, feeling more positive and adventurous.
Out & About: Two-thirds head into city centres as much or more – mainly for leisure.
Audio Boost: 3 in 4 listen to more radio, 9 in 10 stream more music, 84% enjoy podcasts.
Big Purchases: Many plan major spends in finance, travel, DIY, vehicles and appliances.
For advertisers, that means the perfect chance to ride the summer wave. While others ease off, you can grab the spotlight and make your brand part of the summer experience. With MediaWorks’ radio, audio, podcast and digital solutions, we’ll help you stay front and center when it matters most.