In this edition of MediaWorks Takeaways, we’re diving into the unique influence of radio announcers in connecting brands with audiences. With their trusted voices and loyal listeners, they have the power to drive engagement and brand impact—locally and nationwide.
At MediaWorks, we harness this influence to make sure your advertising truly resonates . Let’s turn up the volume on your brand and drive real results!
With MediaWorks’ radio, outdoor, audio and digital solutions, we’ll help you stay front and centre when it matters most.
Keep reading to find out more!
Why Radio Announcers Matter
Reach & Engagement – Radio reaches a wide, attentive audience. Announcers seamlessly integrate ads into their shows, making them feel natural rather than disruptive.
Emotional Connection – A familiar voice creates a positive listening environment, enhancing ad effectiveness and leaving a lasting impact.
Trust & Familiarity – Listeners trust their favorite announcers, making them more receptive to the brands they endorse - boosting brand awareness and consideration.
Live & Local - We have over 36 local shows across 24 regions in Aotearoa, meaning you can tap into this power not just nationwide, but locally too.
*Source: WARC Best Practice | February 2024, What we know about radio and audio effectiveness