Ditch the ramen noodles and say hello to a brighter financial future! As part of a wider integrated "Art of the Start" campaign, BNZ has teamed up with MediaWorks and Hearts & Science to create a fresh, fun, and relatable content series specifically tailored to support young New Zealanders as they take control of their finances. Forget boring lectures; this is about empowering young people to start their money journey in a way that actually sticks.
We get it. Everyone wants to save, and we all know it's important, but sometimes life (and those last-minute gig tickets) just gets in the way. That's why BNZ and MediaWorks are shaking things up. Instead of diving deep into dry financial jargon, we're serving up bite-sized content that's easy to digest and even easier to put into action - helping young people make that crucial start.
“We know Gen Z are keen to get a handle on their finances, but it can feel a bit overwhelming to simply start,” says Lucy Grigg, Head of Marketing at BNZ. "Our goal with this partnership is to make managing money feel less like a chore and more like a superpower. Art of the Start is here to help young people kick off their financial journey with confidence and help master their money from the get-go."
So, what's on the menu? A series of 6 short rova social videos packed with punchy insights on topics you actually care about. From "Saving for Summer" to "Payday Tips" and even a reality check with "Don't Be Broke by 30”, these videos are designed to meet people right where they are and give them a nudge to start taking action.
These engaging videos, supported by The Edge E-Z Money sponsorship, will be extensively amplified across MediaWorks’ ecosystem through social media shares, on-air adlibs on The Edge, and YouTube Mirrors digital video, reinforcing BNZ's "Art of the Start" campaign and delivering key financial insights.
"We learned through our Opinionation research with BNZ that young people are hungry for financial knowledge, but they need it delivered in a way that fits into their busy lives and helps them simply start," says Jackie Campbell, Commercial Director - Agency, MediaWorks.
"This collaboration is all about making financial empowerment accessible and enjoyable, proving that getting smart about your money can be anything but boring."
Ready to start building that financial future you've been dreaming of? Keep an eye out for these game-changing videos and tune into The Edge! Your wallet (and your future self) will thank you.