Get ready to see the streets of Auckland in a whole new light! MediaWorks and Musashi, New Zealand's leading sports nutrition brand, have teamed up to create a fully-wrapped LED bus execution - the first of its kind in New Zealand!
This innovative execution isn't just about getting from point A to point B; it's about bringing Musashi’s "Energy Amplified" brand line to life in a dynamic and highly visible way. We continue to move beyond traditional bus advertising with cutting-edge LED creative on the bus exterior, showcasing the "Musashi Energy Amplified" message with brilliant illumination. Inside, the bus will also feature decals running along the ceiling and floor, along with prominent branding on the seatbacks and USB charging ports for true energy for every journey, ensuring maximum impact and engagement for everyone who sees it.
"At Musashi, we're driven by an obsession to innovate with everything we do - from product development through to campaign execution, and this execution with MediaWorks perfectly embodies that spirit," said Nazneen Sukhia, Brand Manager, Musashi. "Our Musashi Energy range is all about amplifying energy, and what better way to bring that to life than with an eye-catching execution featuring our Musashi Mango flavour with World Class ambassador, Rieko Ioane. MediaWorks' commitment to creative solutions truly aligns with our own."
"It’s been awesome collaborating with Musashi and Spark Foundry on this. Our team's got the same creative energy & drive to innovate. This bus design shows what you get when everyone’s on the same page and willing to try something fun with outdoor advertising. We know this LED-wrapped bus is going to catch the eye of Auckland commuters & get them talking. The Musashi LED campaign demonstrates the innovative work emerging from our partnership with Auckland Transport showcasing a preview of the creative brand and technology experiences still to come” said Dallan Milich, Group Account Director, MediaWorks.
Spark Foundry Client Partner, Paul Hamilton, said, “Partnering Musashi Energy with MediaWorks on this market-first has been a privilege. We’re bringing ‘Energy Amplified’ to life by illuminating the dark winter months with arguably the most dominant transit format on the road to date. The extension to immerse passengers onboard while offering USB charging, creates an experience that educates and offers utility to consumers.”
Keep an eye out for the Musashi Energy Amplified bus as it rolls through Auckland, providing a vibrant and unmissable presence that embodies the energy and creative spirit of both brands.