The MediaWorks Foundation partners with selected charities to develop strategies and projects that generate mass-awareness, measurable impact as well as donations from the public to support our vision. To support these projects, the MediaWorks Foundation administers $4.25million of media resources each year, as well as manpower, mentoring and resources, to New Zealand-based charity projects.
The MediaWorks Foundation is a registered charity that supports national and community charities dedicated to significantly improving the lives of New Zealanders. The MediaWorks Foundation identifies and addresses some of the key issues that New Zealanders care about, and partners with organisations that address these issues to help create positive change.
The Foundation's vision is to significantly improve the lives of New Zealanders. We asked the NZ public, our customers and our staff to tell us about the issues they care most about. Based on feedback from almost 27,000 people, the most important issues are the disadvantages that some children in New Zealand face. This research has helped us to form the Foundation's vision for our National Charity Partnership Programme, that every child and young person in New Zealand has the chance to reach their full potential.
Through our Community Support Programme we support hundreds of community-based charities each year that are doing bright things that make people shine.
We help by leveraging our scale, reach and brands to shine the spotlight on the issues, as well as the initiatives that will make a difference. Within a framework, we use our resources: our people, brands and share of voice (including $4.25million of media resources) to unite New Zealanders with the intention of affecting positive and measurable outcomes.
The MediaWorks Foundation runs programmes at two levels: National and Community.
National Charity Partnerships: Undertaken at a national level with a small number of national charities that each have a specific project addressing our key objectives with clear outcomes.
Community Support: Undertaken at a community level in the 22 markets where MediaWorks operates. The programme is predominantly led by local MediaWorks radio stations with support from other MediaWorks radio stations.
If you are a registered charity and your work supports our vision then you are eligible to apply for either our National Charity Partnership Programme and/or Community Support.
The project you sponsor must either be part of, or eligible to be, a registered charity, under New Zealand law. This is possible to achieve if it meets charitable criteria. Please see the Department of Internal Affairs.
No, the project must have the primary objective of improving the lives of New Zealanders and be focussed on delivering measurable outcomes for the people it supports.
Anything not clearly linked to our purpose and key objectives
Capital items (buildings, vehicles, equipment)
Overseas organisations and overseas travel
Projects already complete
- The promotion of religious belief
The MediaWorks Foundation Incorporated is a Registered Charity. Charities Commission Registration No. CC5189